Web Content Manager

Leeds, Yorkshire
Michael Page Marketing

• Urgent Vacancy – Website Content Manager
• Web Editor- Web Content-c£35,000- £40,000
• Interim 6 Months – Leeds/ Hybrid – ASAP Start

Client Details

A health care organisation within the not for profit sector

Description

Website Content Manager

As a Website Content Manager, you will help to develop and delivery communications plans and create content for the web.

You will ensure that content is produced in a way that meets the needs of users and is optimised and designed for the web ensuring that it provides information a key audience.

With excellent writing skills, you will be required to turn complex information into clear web content that is easy for users to engage with.

The role will involve working closely with colleagues who are not familiar with writing for the web so you will need excellent interpersonal and influencing skills to build effective working relationships with a range of stakeholders.

Key responsibilities

• Create high quality content for the website,
• Develop the skills of colleagues in local business delivery teams and their understanding of writing for web.
• Ensure content is optimized for SEO and readability and is presented in line with identified user journeys.
• Analyse and report on content performance, using a variety of website tools including Google Analytics
• Manage a programme of work to audit, review and update website content relating to the work of local business delivery teams.
• Ensure content is produced in accordance with accessibility requirements.
• Contribute to the planning and implementation of user testing to drive continuous improvement of user experience across the website.

Profile

Qualifications:

• Education to degree level (or equivalent experience
• Experience of implementing communications programmes with complex themes
• Experience in the development and editing of digital and multimedia content for different channels and audiences.
• Experience of project management for complex programmes
• Experience of working in a large, complex or for a government department, NHS, Education or public sector organisation

Skills:

• Excellent writing and editing skills, with the ability to make complex information engaging and accessible to meet corporate and user requirements.
• Experience of using web content management systems and optimising web content to improve SEO rankings, including keyword selection, link building and resolving broken links
• Experience of producing reports and analysing data using Google Analytics to drive continuous improvement.
• Experience of using content management systems and of optimising web content to meet.
• Ideally Working knowledge of SiteKit CMS, HTML, Google data studio, HotJar, SEMRush Experience of using multimedia editing software (e.g., Adobe Photoshop

Job Offer

Salary – c£35,000- £40,000 – 6 month contract + Leeds Hybrid ASAP Start