Digital Design Leader

Diageo

Context/Scope

Diageo has made great strides in digital since establishing a Digital Centre of Excellence in 2016, we are now accelerating that success with a fresh drive into e-commerce. While we have made significant progress towards digital design excellence we recognise that to make our next step-change we need an expert to lead the charge. Our packaging design, key brand assets and visual identity work is globally recognised as best in class, digital will be our next step-change in design capability.

Purpose of Role

The Design Team exists to lead the total business to consistent, distinctive, visual identities that drive effectiveness & sell more. Rigour and flair: Iconic brands deeply embedded in memory

This role is to deliver Digital Design thought leadership, setting standards, leading agencies, ensuring brilliant delivery. This is not a “design management” role, it is to lead the whole business to a new level of design excellence

Top 3-5 Accountabilities

• Inject creativity, ease of use and beauty into digital projects. Influence Global Brand Teams, Digital Centres of Excellence and Markets to deliver digital excellence on every project.
• Ensure we are always consumer, user, shopper and brand focused and don’t get carried away with tech for its own sake.
• Lead the relationship with digital agencies, ensuring we have the right agency and people on each project. Develop existing agencies and bring new talent onto our roster.
• Get deeply involved in projects, ensuring that the right brief is written, choose the right agency and set project teams up for success.
• Implement the best practice of the Open Design Table into digital projects: Make sure we are clear on who is approving the work, those that are being consulted, ensure the best experts are involved and their genius is harnessed.

Qualifications and Experience Required

• Significant experience leading creative or strategy for digital, most likely in a digital agency
• Successful management of senior stakeholders at all levels, resulting in strong and positive outcomes
• Being able to excel when dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
• A history of working across media, digital, culture, social and with external agencies
• Demonstrated brilliant execution to impeccably high standards
• Deep personal accountability for great performance
• Strong ability to influence, collaborate, achieve through and with others

A fair chance

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.