Digital Optimisation Analyst

Poole, Dorset
RNLI
Digital Optimisation Analyst Poole, Dorset Contract type: Permanent Hours: Full Time Closing Date: 16-06-2023 Are you passionate about insights and know how to drive decisions with powerful data? Bring your experience with analytics and help us to develop the RNLI even further in the run up to our Bicentenary in 2024. The RNLI is seeking an inquisitive and collaborative Digital Optimisation Analyst, and the full-time role comes with a salary of £33,582- £39,508 and excellent benefits. About Us The Royal National Lifeboat Institution is a charity that provides a 24-hour lifeboat search and rescue service, seasonal lifeguards, and water safety education and initiatives. Our lifeboat crews and lifeguards need a dedicated, professional and talented team behind them, and that is where you come in. This is your chance to join that team and help save lives every day. Working together with partners and communities, we aim to educate, influence, supervise and rescue those at risk from drowning. By 2024, we re aiming for a 50% reduction in drowning in the UK and Ireland, and effective drowning prevention strategies around the world. We see digital technologies as crucial in helping us achieve this goal. Some of the benefits – Salary £33,582- £39,508 (dependent on experience) – Flexible working – Starting with 26 days annual leave plus Bank Holidays – Outstanding pension scheme (contributions of up to 16% of basic salary) – Life assurance – See our attached Summary of Employee Benefits for more details About the role There is a lot of change currently in the digital analytics space and our organisation needs to be prepared for the cookie-less world we are moving into. The ideal candidate will play a key part in defining and delivering how we use data to support the continued growth of the RNLI into the next two hundred years. Working alongside the wider Digital team and our fundraising and Water Safety SMEs. This role will focus on web analytics and how we use this data to improve and optimise our websites, but also drive forward how we pull in multiple data sources to continue to make data driven decisions. Core Responsibilities – Be an SME in Google Analytics 4, build and maintain key shared dashboards and reports within Power BI & GA4, alongside creation of a central sharing repository for all dashboards. As well as assisting in the technical set up of GA4 and other tools – Review ongoing performance, analysing data and leveraging insights to illustrate what drives performance. Proactively identify challenges & opportunities considering organisational outcomes and our Digital KPIs – Work collaboratively in our conversion rate optimisation (CRO) cross-functional team (e.g. Creative, Fundraising, Digital Experience etc.) to contribute ideas and help make the best possible decisions (e.g. priorities, sequencing, set-up etc.) – Utilise available tools to proactively identify data-driven opportunities for improvement in the (url removed) digital experience, sharing concrete insights across team and in relevant forums to trigger action and site optimisation – Identify data opportunities to create a more integrated set of data sources to cohesively explain performance About you The following skills would be advantageous, but not mandatory. – BA or equivalent in analytics, computer science, maths, Data Science, Big Data or other related field – Experience from an insights and analytics environment (with experience in GA4, Power BI, Looker Studio) – Experience working with big data platforms (BigQuery is a plus) – Experience in the process and delivery of conversion rate optimisation programmes – Working knowledge of digital A/B testing and personalisation platforms (Optimizely, VWO, Google Optimize etc) – Technical knowledge of Tag Management Solutions such as Google Tag Manager – Strong stakeholder management skills and ability to drive data-based decision making – Keeping up to date with industry knowledge and developments If this Digital Optimisation Analyst role interests you, please apply today! Safeguarding The RNLI is committed to safeguarding; ensuring the welfare of children, young people and adults at risk. We expect all employees and volunteers to share this commitment and have a zero-tolerance approach to proven incidents of bullying, abuse, harassment or exploitation. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI, Republic of Ireland; Garda Vetting; International, International Child Protection Certificate process). Diversity at the RNLI Our staff and volunteers have been saving lives at sea without prejudice for nearly 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save Every One. Other organisations may call this role Digital Insight Analyst, Data Analyst, Data and Insights Officer, Digital Systems Analyst, or IT Systems Analyst. To join us as a Digital Optimisation Analyst, please apply via the button shown. This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency