We’re looking for a candidate to this position in an exciting company.
Ownership and full management of the overall CRM and loyalty strategy to all sets of customer
Foster an inquisitive culture and encourage innovation to ensure everything is optimised and everyone works closely with other teams to streamline and optimise customer journeys
Full budget responsibility for the CRM budget
Take advantage of the full capabilities of the CRM system and own the relationship with the CRM platform
Follow internal processes and manage stakeholders to maximise the potential from the customer data
Work closely with the Insight & Analytics team to enhance audience segmentation and customer modelling and campaign performance reporting
Define measurable KPIs and regularly review campaigns against strategic objectives.
Develop and take full ownership of in-life marketing contact journeys for multi-channel retention, growth and re-activation lifecycle campaigns.
Keep up to date with new technologies and propose recommendations for further enhancements to the CRM activity
Recruitment, management and development of direct reports
Oversee, implement and review team planning, processes and effectiveness, including reviewing team capacity, allocation and operations
Own and manage projects in addition to day to day workload
An inspirational leader of people and used to managing complex and innovation CRM strategies to a large B2C and B2B audience base
Experience in the use of sophisticated multi-channel marketing solutions with practical working knowledge of targeting, dynamic publishing, journey building, triggers, sequencing and a/b testing.
You love all things data and are analytical in your approach. Significant experience in data planning is essential. You are data driven with an extensive track record in database marketing, profiling and segmentation.
Experience of implementing CRM automation platforms
Experience developing and deploying CRM and Loyalty Strategies
Experience of working with 3rd parties, e.g. design agencies and printers
Excellent numerical and analytical skills
Used to interpreting and acting upon complex marketing data to create reports, convey meaningful and useful commercial information and make recommendations through both written and verbal reports/presentations