Head of Growth Marketing

Just Eat

The Opportunity

This is a Senior role in the UK Marketing Team responsible for delivering and driving business growth from new customers and our large active customer base.

Reporting directly into the UK Marketing Director, we need a strategic and results-driven individual who is passionate about marketing and has a deep understanding of the customer ecosystem, the associated levers and how to get the best out of our significant media spend.

You’ll have an intimate knowledge of marketing channels and how to run them as efficiently and effectively as possible to ensure the business delivers on its objectives whilst you will also be adept at creating a compelling customer communications programme to ensure that our customers keep coming back to Just Eat.

You will be highly numerate, have proven experience of managing very large marketing budgets and delivering optimal results. In addition you will also be a digital native and will be constantly thinking about how to deliver incremental performance through innovation.

You will develop and own our growth marketing strategy aligned to the wider UK marketing strategy, and be responsible for the execution of all growth marketing initiatives to deliver exceptional results. Working closely with the Global Marketing team and our agency partners to maximise performance.

You will work closely with your direct reports, the UK Marketing Leadership Team and the Global Marketing team, to trade the business and work diligently to ensure that the business over-achieves its targets across both its core marketplace and the delivery service it runs for the UK’s biggest brands

The role has several direct reports across a number of marketing disciplines, you will need to be an experienced people manager, capable of nurturing and developing our talent – whilst getting the best out of them.

Key Responsibilities

• Leadership of the UK Growth Marketing team.
• Development and execution of our growth marketing strategy
• Development and execution of our paid media strategy
• Responsible for managing the UK media budget and ensuring all spend is tracked, optimised and enhanced to drive performance.
• Leading the day to day trading of the business responsible for planning and operating key trading levers across marketing and incentivisation as well as managing a strong relationship with the product team.
• Management of digital and performance marketing channels and charged with driving efficient and effective order growth.
• Development and ongoing optimisation of our customer communications programme to drive customer frequency.
• Responsible for the activation of key consumer marketing campaigns across channels
• Ownership of key cross functional projects in the UK.
• Working closely with the Global team and managing local agencies to ensure that we are maximising use of global tools and platforms to drive improved performance.

Required skills and experience

• A digital expert with proven experience in managing large customer acquisition and retention programmes.
• Strategically minded with the ability to roll up your sleeves and get stuck into the detail.
• A strong work ethic and a proactive positive attitude.
• An ability to juggle multiple priorities and experience in working with multiple stakeholders across different levels and different areas of the business.
• Strong organisational skills and the ability to prioritise your workload.
• Proven experience leading, managing, and retaining a team of exceptional talent as well as creating a culture of innovation, accountability, and a commitment to achieving results.
• Excellent knowledge and expertise in executing and managing marketing and communication channels.
• A deep understanding of consumer digital/online businesses.
• A data-driven and customer-centric marketing approach.
• A track record of driving growth and turning ‘challenger’ businesses or companies into industry champions.
• Experience of managing (and understanding) a P&L and delivering on ambitious revenue and profit targets.
• Ability to frame and drive commercial and numerical analyses, negotiate complex deals, and turn these into concrete insights, actions, and business improvement opportunities.
• Previous experience in leading and influencing teams.
• Able to develop strong working relationships within and across multiple departments and/or functions within the company.
• Relentless, results oriented, someone that wants to go the extra mile to get the job done.
• Comfortably interacting with C-level stakeholders and throughout the organisation.
• Comfortable working with ambiguity within a rapidly changing, fast paced environment.
• Strong commercial instinct and entrepreneurial drive combined with ability to be creative, take initiative and take risks.
• Passionate about Just Eat, our vision and purpose.