Immediate Media Co has an exciting opportunity for an enthusiastic and organised Marketing professional to join the subscriptions team to work on market-leading magazines that set the standard in their sectors and have highly engaged and loyal subscribers.
In the past 12 months, Immediate has seen significant growth in our print subscriber base to just under 1m customers, this has therefore seen an increased emphasis on implementing CRM best practise throughout the Subscriber lifecycle.
This role requires a talented Marketing Exec to execute and analyse aspects related to the customer journey for our subscribers from the point of purchase through to cancellation and win back
The Retention Executives objectives are to work with the Retention Manager to create a testing plan for tactical interventions throughout the subscriber lifecycle that will help to reduce churn, increase ARPU and maximise LTV’s whist also working with our contact centre partner to ensure excellent customer service. These will dovetail within the overall department vision and objectives as outlined by the Subscriptions Director.
Although this role is based in the London office it will be working across the entire portfolio of magazines brands therefore some travel to our Bristol office will be required.
Reporting & Analysis
Working with our analysts to create campaign analysis across the customer journey communication mix as well as understanding customer service touchpoints to implement data driven action taken to change outcomes and trends. Also, working with the Retention Manager to ensure relevant KPI’s are communicated to key brand stakeholders, providing clear insight into the performance across all magazines.
The role will comprise planning, execution, analysis and setting targets for retention/CRM campaigns across key areas, including:
This role will work closely with the subscription brand leads, our analysts and our ecommerce team as well as our external subscriptions Bureau who manage our subscriber data and customer contact centre.
A bit about you
We’re committed to building a diverse group of talent with a broad range of backgrounds, skills and capabilities and will give full and fair consideration to all applicants.
We know that flexibility is key to success and our people work flexibly in many different ways, so if this is important to you please let us know.
As you apply, we’ll ask you to share some personal information which will help us understand how we’re doing in our inclusion and diversity ambitions. We’d really appreciate if you’d take a few moments to complete this but if you’d rather not that’s fine too. Rest assured, we’ll treat your information confidentially.