Digital Marketing Officer (Theatres)

Bradford, Yorkshire
Bradford Theatres

Department of Place

Sport & Culture / Theatres

Digital Marketing Officer (Theatres)

Band 7/8: £24,054 – £29,439 pa (Pro rata for Part Time Posts)

1 x 37 hours per week

Permanent

Based at Windsor Baths (Alhambra Theatre)

Bradford Theatres are looking to recruit a Digital Marketing Officer. This is an exciting time at Bradford Theatres working with large scale visiting production companies such as Cameron Mackintosh Ltd, Disney, Matthew Bourne’s New Adventures, National Theatre, Northern Ballet, Royal Shakespeare Company and The Dance Consortium. There is also a wide variety of medium and small scale shows which visit the venues, including the best of British music, top stand-up comedians and one of the UK’s longest running classical music seasons, with the Hallé as resident orchestra.

Bradford Theatres seeks the right individual to deliver comprehensive digital marketing support to visiting shows and generic Bradford Theatres-wide campaigns. The Digital Marketing Officer will play a key role in Bradford Theatres’ Marketing & Press team, managing Bradford Theatres’ website, social media accounts, email marketing and paid-for digital campaigns, ensuring that the online customer experience is smooth and user friendly.

The post involves:

• Leading on developing the functionality and design of Bradford Theatres’ website (and other micro-sites), ensuring an integrated approach between the website and Ticketing & CRM system (Spektrix)
• Working closely with marketing team colleagues to plan and deliver regular compelling content on Bradford Theatres’ social media channels to support individual show and generic campaigns
• Managing the integration between the ticketing & CRM system (Spektrix) and emailing software (Dotdigital) to implement email-marketing campaigns with appropriate monitoring and evaluation
• Working closely with marketing team colleagues to identify appropriate platforms for digital advertising, including GDN, retargeting and paid-for social media campaigns; including comprehensive reporting on campaign effectiveness
• Monitoring outcomes and delivering projects within budget and to tight deadlines

Applicants should be creative, collaborative, tech-savvy and results-oriented digital marketing professionals. They must demonstrate a proven track record and extensive experience of managing and being responsible for digital marketing tools including websites, social media and digital marketing campaigns in a sales-driven environment; ideally within the arts/leisure sector, preferably a theatre.

The post holder must have a relevant digital marketing qualification and be flexible in working arrangements in order to meet important deadlines and attend regular press nights and events (which can take place during evenings, weekends and bank holidays).

For further information regarding this post please contact Elizabeth Hall on or email

The Code of Practice on the English language requirement for public sector workers, Part 7 of the Immigration Act 2016 requires that Councils ensure that all candidates applying for customer facing posts must be assessed in order to establish their fluency in English.

The criteria under special knowledge and experience on the job profile which is shown in this advert outlines what level of fluency you will be expected to demonstrate. Therefore, it is essential that you provide examples in your application.

Closing Date: 10 th July 2023