Planning Director, Booking.com – 12 mth FTC

Group M Worldwide Inc.
PLANNING DIRECTOR – 12mth FTC –
ABOUT MINDSHARE Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.

OUR APPROACH Technology is changing our lives in astonishing and unimaginable ways and, in media, we are lucky enough to be working at the very heart of this chang e. However, the way we think about media is vital to unlocking the greatest opportunities for our clients and producing our best work. We define media as the space where content, audiences, data and technology meet.

This media playground is an exciting, vi brant and fast evolving space – a space that’s buzzing with innovation and creativity.

A space where new people behaviours, habits and routines are fast emerging.

WORKING FOR MINDSHARE We invest heavily in staff development- training is extensive from th e most junior level with mock pitches, cross-media training, and learning modules in conjunction with the GroupM University. In January 2012 Huddle was launched- an innovative future planning discussion collaborating across our global network. Due to the g lobal pandemic, we found ourselves hosting our first virtual Huddle event in November 2020 which was a big success. Find out more here:

COMMITTED TO DIVERSITY AND INCLUSION Our aim is for Mindshare to be the most inclusive place to work in the country! We have a wide range of Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, Mental Health Allies and Back in the Game. We have created the Collective who are a small group of people with representation from our employee resource groups who work collaboratively to shape a coherent, progressive and deliverable programme of activiti es that support our goal of complete inclusion.

JOB PURPOSE To collabor ate with International market speci alists to create integrated, future facing cross-channel media plans .

ABOUT THE CLIENTS An opportunity to work across one of the w o rld ‘ s biggest trav e l bran ds –

This media-planni ng position will offer the selected candidate a n opportunity to grow their knowledge of international media landscapes and develop expertise in global media planning and strateg ic consultancy . It is the perfect op p ortunity for an ambitious Account Manager looking to m ake their next step up or for a local market planning di rect or to move into a global role.

REPORTING STRUCTURE You will work as part of the team reporting into the global plan ning lead and strategy partner on the account .

ATTITUDE

• Positiv e, enthusias tic with a can do attitude
• Inquisitive and happy to question the status quo
• Open and consultative approach with colleagues and clients
• A team player who is interested in and excited to learn m ore about the world of global media and the travel industr y
• Comfortable with the use of Excel spreadsheets (advance user is a plus but not a prerequisite)
• Ability to communicate succinctly in all directions
• Calm approach to managing urgent deadlines
• E nth u siasm and interest to go beyond the task – to find the ins ight in the data, or to identify a time-saver in a current process
• A desire to learn and to be involved in numerous workstreams
• Proactive nature with strong self-motivation

Responsibilities

• Enga ge with local market planning experts to brief and sup port cross channel campaign planning simultaneously across key EMEA markets in between 5-10 markets .
• E nsure cross channel plans have a clear, consistent rationale and are a ligned to global strategy
• Manage and support the developm ent of account manager and exec
• Build a strong knowledgebase and underst anding of the client’s business and marketplace
• Coordinate/manage local market and regional media partner briefing proces s
• Act as a n expert voice during client facing planning meetings on local market media landscapes (p otential p artners, channel effectivenes s , reach, timelines, and costs)
• Present consolidated local plans with confidence and clarity to global media leads at
• Lead in the collation of co mpetitor, market and media activity to provide insightful updates to the clients and team
• Problem solve local market challenge s with confidence and present high quality solutions to clients
• Buil d strong relationships with local and inte rn al Mindshare teams to e nsure markets are del iver ing key actions across the account
• Work with local market s to improve planning and reporting practices on an on-going ba sis
• Lead implementation process of regional campaigns , working closely with external ag encies to deliver e xecutional excellence.
• Integrate Planning & Strategy knowledge and expertise into operational practi ces across the account .

SKILLS

• 5 + years experience in media planning with a solid grasp of the traditional and dig ital media landscape
• Ability to demonstra te experience of campaign planning from brief to implementation either in a local market or global role
• Inquisitive and eager to lear n and develop as a cross-channel planner
• Show an active interest and maintain kno wledge of video a dvert ising solutions
• De monstrates a high degree of accuracy and numeracy in the analysis and manipulation of data
• Understands and uses methods for checking work to ensure accuracy and confidence in numbers
• Excellent organisational skills with excellent written, verbal, analytica l and numerical skills

PERFORMANCE MEASURES

• Successfully delivers against all responsibilities
• Builds a good client rapport
• Commun icates effectively and succinctly in all directions
• P ositive attitude to all task s – team player
• Integrates well into the team
• Shows initiative and eagerness to learn
• Attention to detail/a ccuracy of reporting
• Time management and multi-tasking